The world is slightly bonkers these days so here is where I state the obvious.

Marketing WORKS.

But not everything works all the time, in every specialty and in every part of the country.

Heck, not even all the time throughout the year (how many people are going to agree to a private hip replacement over the Christmas period do you think? No matter how persuasive your marketing efforts are?)

Sometimes you have to tweak things.

Sometimes you have to take a different approach.

Nevertheless, marketing and promoting your private practice DOES work. For proof you need look no further than the results my clients have got achieved (See Success Stories).

Will it work for you? I can't say.

Because I have no idea what you are willing to do or how hard you're willing to work. And the sad fact is that most people won't do a darned thing, even if you hold their hand and lead them as I do in my mentoring programme.

So, be quite clear: I make no promises about the results you can expect in your practice, except to say the harder you work, the more committed and persistent you are, the more likely you are to get the results you are looking for.

Just as there is no secret to losing weight and bulding muscle, still most people won't succeed, and for the same reasons.

But then, you knew that anyway.

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