Photography
Quality images and photography is critical in all your marketing efforts - especially on your website. Patients surf from website to website, they visit your site and your competitors' websites trying to decide who to see. And they make that decision based on 3 things:
The design and layout of your website
What you have to say about the conditions you treat
The quality of the images and photography
When we design websites for our consultants and GPs we make sure to only use high quality images and professionally-taken photographs.
All these things add up and contribute to the success or otherwise of your private practice.
Video
Video is extremely powerful in growing your private practice, yet is a medium overlooked by the vast majority of clinicians. Part of the problem is that they think promoting your private practice with video means you being on camera and find the idea slightly embarrassing!
Appearing on camera is very worthwhile (and easy and makes you look cool!) but if you really don't like the idea you can still use video to grow your practice.
To learn more - and to receive a case study of how I helped a consultant urologist grow his practice by 35% - click here to get in touch.